Apple’s streaming television service, which is said to resemble Amazon Prime Video and Netflix, will launch in the first half of next year, according to a report today from The Information. The service, which may exist as a standalone app or within the existing TV app, will launch in the US first and become available in more than 100 countries after a few months of availability, the report says. It will feature a mix of original programming, access to third-party services, and the ability to subscribe directly to channel packages offered by network and cable providers, similar to Amazon’s Channels feature.

For years, Apple has been trying to crack streaming like it did digital media and smartphone apps. But due to complex licensing deals and media conglomerates’ tight control on pricing and bundling, the iPhone maker has been less successful than competitors like Amazon and Netflix, both of which have built strong ecosystems mixing licensed content and original programming. And although Apple has sold its own set-top box since 2006, the device has largely remained a conduit for other companies’ media, and it lags behind Amazon and Roku hardware in market share.

Apple appears ready to try and change that with the launch of its official streaming TV service, which will be free for iOS device owners and exist as the home interface of its Apple TV line.